MW-MINIMUM ADVERTISED PRICING (MAPP) POLICY

Natural Immunogenics Corp (NIC) is the owner of the Sovereign Silver, Sovereign Copper, and Argentyn 23 brands. NIC has grown to be #1 by offering the highest quality silver hydrosols at fair and reasonable prices and investing heavily in manufacturing, testing and quality control processes that are much more comprehensive and expensive than others in the category.

Based upon how Sovereign Silver®, Sovereign Copper®, and Argentyn 23® products are promoted in the marketplace, NIC requires the Minimum Advertised Pricing Policy (MAPP) be acknowledged and adhered to by customers. This policy limits the online advertised product discount to 20% (10% on 64oz and gallon size) off Manufacturer Suggested Retail Price (MSRP). Please refer to our Current Price List for details.

MAPP violations include, but are not limited to:
• Advertising a lower price than the approved MAP
• Bundled discounts
• Quantity discounts
• Advertising “Too Low to Show,” “See Price in Cart,” or any variation that requires extra clicks to ultimately see a price that is lower than MAPP
• Membership discounts that mention getting our products at wholesale prices below MAPP

If you receive product sold by a reseller or distributor, they are also responsible for enforcing compliance to this policy.

These requirements apply to all advertising of covered products made on the internet, including company websites and third-party marketplaces. These requirements also apply to all forms of advertising that may have a direct or indirect effect of discounting the advertised prices of covered products such as rebates, gifts, gift cards, or bundling. For purposes of this MAPP, the term “advertising” means any physical or electronic communication, promotion, broadcast, publication, or ad campaign of the covered products with respect to their sale made in any and all media, including but not limited to periodicals, television, radio, email, websites, newspapers, magazines, catalogs, flyers, coupons, smartphone applications, text messages, blogs, affiliate marketing networks, sponsored links, and social media.

Selling our products to 3rd party resellers or distributors, to include Amazon.com and like sites is strictly prohibited.

Amazon/Ebay store resellers:
• Must disable price matching tools that violate our MAPP
• Fulfilled by Amazon (FBA) sales are prohibited with the exception of the Brand Registry owner

Failure to adhere to this policy, including failure to notify business name changes, storefront name changes, domain / site changes or DBAs (current or future) will ultimately result in discontinuing the further sale of any of our products to your company.

We have set extremely high standards in the manufacture of our products and this is one of the primary reasons that we do not engage in heavy discounting programs. Significant pricing discounts put unnecessary pressure on manufacturing costs. Due to our unwavering commitment to quality, we cannot compromise in this area. Providing the quality that you have come to expect from NIC is simply more important than low advertised pricing. Our commitment to product integrity and consistency provides advantages that no other manufacturer can match, including, but not limited to:
1. Smallest particle size ever documented
2. Highest percentage of active silver content [98%Ag(n) 1+]
3. Only the purest ingredients (99.999% silver and pharmaceutical-grade purified water)
4. Safe, low, yet highly effective silver concentration
5. Packaged only in glass to prevent any degradation of silver speciation and leaching

We look forward to your ongoing adherence to this policy and supporting our brand as a premier product by maintaining price controls and equitable selling opportunities to all.

This MAPP is unilateral, non-negotiable, and not subject to approval by Resellers. This MAPP will not be altered for any Reseller for any reason whatsoever. Further, this MAPP applies to advertised prices only and not the final resale prices at which the covered products are sold. All Resellers remain free, and independently have the sole discretion, to sell the covered products at any price they choose.

We reserve the right to enforce and revise this policy as and when needed in order to continue to protect our brand.